Alpha Industries Repurposed by chng+crw Pop Up

Alpha Industries repurposed by chng+crw collaboration pop-up, unveiling the revolutionary reversible dog jacket. Our beloved furry companions were pampered with irresistible treats curated by @petplate, while adorning their jackets with custom embroidery and patches designed by the talented @thegriggsbrothas.  10% of all profits were pledged to support a NYC dog organization, diligently working towards fostering and promoting the values of adoption.

Photographs by @visionarius_